Most influential article of 2020

Honored that our article on #computational #advertising #metrics published in Journal of Advertising is listed as one of the ✨2020 most influential academic advertising articles!✨

Access here (FREE, open access).

With Joseph T. Yun, Stewart Pearson, Edward Malthouse, Joseph Konstan & Venkatesh (Venky) Shankar

The full list of most influential articles van be found here.

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