Our article “How related multiscreening could positively affect advertising outcomes” co-authored by Hilde A. M. Voorveld and Edith G. Smit, is selected for the virtual special issue of Journal of Advertising. The special issue “Premonitions and Déjà Vu” by Guest editor Gayle Kerr, brings together IMC research from 2005 to present.

You can find the special issue here.
Access to our article here.