Early tenure & promoted to associate professor

The Board of Regents made on May 12, 2022. It is official!

Early Tenure & Promoted to Associate Professor + Awarded Mithun Program Fellow in Advertising!

Moving to the other side of the pond by myself was the scariest thing I’ve done, but no regrets and thankful for all the support of friends & family, my wonderful colleagues, and academic family!

Promoted with the fabulous 5: https://hsjmc.umn.edu/news/2022-05-12-hubbard-school-announces-promotion-five-faculty-members

[Blog] Een eye-tracking onderzoek: hoeveel aandacht trekt een social media reclame?

In de korte tijd waarin consumenten even door hun social media feed scrollen zijn er veel berichten die concurreren voor hun aandacht, waaronder reclames. In deze blog bespreken we de resultaten van een eye-tracking onderzoek naar de hoeveelheid visuele aandacht voor een social media reclame in zo’n competitieve media context. Daarnaast wordt onderzocht of het type device of de toevoeging van een review een impact heeft op de aandacht voor de social media reclame in de nieuwsfeed.

Read more [SWOCC]

News: No. 1 contributing author on media multitasking literature

✨A new bibliometric study on media multitasking, mentioned me as the most prolific contributing author to the scientific literature on this topic. ✨

According to this article, I published the highest number of media multitasking studies and most of my research attention to this field (ratio multitasking publications vs. other publications). I am aware that it does not say anything about quality, but cannot help to still feel a bit proud.

Read more here.

Full article: https://doi.org/10.3389/fpsyg.2021.623643

News: UMN Seed Grant

Together with Dr. Joanna Strycharz from the University of Amsterdam, I have received an UMN Seed Grant to study chilling effects due to corporate surveillance in real-life. This summer and fall, we will be conducting qualitative interviews to get more insights into this topic.

We want to thank the University of Minnesota for giving us this opportunity. It would not have been possible without this grant.