[News] Most influential advertising articles of 2021

Honored that two of my articles have been selected as the *most influential* #advertising  articles of 2021✨

The first article is on ad sequence and #privacy concerns in #syncedadvertising published in Journal of Advertising with Hilde Voorveld & Khadija Ali Vakeel.
Read here: https://doi.org/10.1080/00913367.2020.1870586

The second article is an #eyetracking study to #socialmedia ads published in Journal of Interactive Advertising that I co-authored with Ewa Masłowska & Jakob Ohme.
Read here: https://doi.org/10.1080/15252019.2021.1997675

“These articles were selected by the editors of journals of the American Academy of Advertising as the most influential articles in 2021.”

Full list of most influential articles can be found here: https://www.tandfonline.com/journals/ujoa20/collections/AAA-Most-Influential-Articles-2021

News: First place special topics

The paper with Dr. Joanna Strycharz “Chilling effects as a result of corporate surveillance In digital advertising. A comparison between American and Dutch media users.” won the first place special topics award of the AEJMC ad division in 2022. This year, the special topic was ‘Digital advertising, artificial intelligence,
and technological innovation’. The paper was presented on Aug 5 in Detroit.

Early tenure & promoted to associate professor

The Board of Regents made on May 12, 2022. It is official!

Early Tenure & Promoted to Associate Professor + Awarded Mithun Program Fellow in Advertising!

Moving to the other side of the pond by myself was the scariest thing I’ve done, but no regrets and thankful for all the support of friends & family, my wonderful colleagues, and academic family!

Promoted with the fabulous 5: https://hsjmc.umn.edu/news/2022-05-12-hubbard-school-announces-promotion-five-faculty-members

[Blog] Een eye-tracking onderzoek: hoeveel aandacht trekt een social media reclame?

In de korte tijd waarin consumenten even door hun social media feed scrollen zijn er veel berichten die concurreren voor hun aandacht, waaronder reclames. In deze blog bespreken we de resultaten van een eye-tracking onderzoek naar de hoeveelheid visuele aandacht voor een social media reclame in zo’n competitieve media context. Daarnaast wordt onderzocht of het type device of de toevoeging van een review een impact heeft op de aandacht voor de social media reclame in de nieuwsfeed.

Read more [SWOCC]

News: No. 1 contributing author on media multitasking literature

✨A new bibliometric study on media multitasking, mentioned me as the most prolific contributing author to the scientific literature on this topic. ✨

According to this article, I published the highest number of media multitasking studies and most of my research attention to this field (ratio multitasking publications vs. other publications). I am aware that it does not say anything about quality, but cannot help to still feel a bit proud.

Read more here.

Full article: https://doi.org/10.3389/fpsyg.2021.623643