The paper with Dr. Joanna Strycharz “Chilling effects as a result of corporate surveillance In digital advertising. A comparison between American and Dutch media users.” won the first place special topics award of the AEJMC ad division in 2022. This year, the special topic was ‘Digital advertising, artificial intelligence,
and technological innovation’. The paper was presented on Aug 5 in Detroit.
Voor een reclamecampagne is het belangrijk om de optimale combinatie en volgorde van media in te zetten om meer mensen te bereiken en een synergie-effect te creëren. De opkomst van de multitaskende consument biedt nieuwe mogelijkheden voor mediaplanning. Nu kunnen bijvoorbeeld reclames voor eenzelfde merk worden getoond op beide media die de consument op dat moment tegelijkertijd gebruikt. Doordat veel consumenten multitasken is aandacht voor reclames schaarser. Het adverteren op beide media biedt wellicht een uitkomst, maar wat is de ideale volgorde van het plaatsen van reclames op verschillende media voor het genereren van de meeste aandacht?
Lees verder op SWOCC.
Our article ‘Challenges and Future Directions of Computational Advertising Measurement Systems’ published in Journal of Advertising was nominated as best article published in that journal in 2020. The winner was announced at the annual conference of the American Academy of Advertising 2021 (virtual conference).
You can read the article here (open access).
Together with Dr. Joanna Strycharz, I won the emerging scholar grant of the Association for Education in Journalism and Mass Communication. Our project is entitled “A Change in Media Diet as a Result of Corporate Surveillance. A Comparison between the United States and Europe”. We are very grateful for the support and excited to work on this project!
More information on the grant can be found here.
Ever wonder how all those screens affect the way you process information? In this episode, Julija talks with Dr. Claire Segijn about her research on multitasking, multiscreening, and advertising. Learn how to optimize your information processing or how companies are using our automatic responses to make sure we’re seeing their products!
Claire Segijn 