I am honored to be selected with Joanna Strycharz and Suzanna J. (Sanne) Opree for an ✨American Academy of Advertising Research Fellowship✨ to conduct our study “Mapping the surveillance effect: How perceptions of phones ‘listening’ to offline conversations relates to advertising responses”.🎉
Honored that two of my articles have been selected as the *most influential* #advertising articles of 2021✨
The first article is on ad sequence and #privacy concerns in #syncedadvertising published in Journal of Advertising with Hilde Voorveld & Khadija Ali Vakeel.
Read here: https://doi.org/10.1080/00913367.2020.1870586
The second article is an #eyetracking study to #socialmedia ads published in Journal of Interactive Advertising that I co-authored with Ewa Masłowska & Jakob Ohme.
Read here: https://doi.org/10.1080/15252019.2021.1997675
“These articles were selected by the editors of journals of the American Academy of Advertising as the most influential articles in 2021.”
Full list of most influential articles can be found here: https://www.tandfonline.com/journals/ujoa20/collections/AAA-Most-Influential-Articles-2021
The paper with Dr. Joanna Strycharz “Chilling effects as a result of corporate surveillance In digital advertising. A comparison between American and Dutch media users.” won the first place special topics award of the AEJMC ad division in 2022. This year, the special topic was ‘Digital advertising, artificial intelligence,
and technological innovation’. The paper was presented on Aug 5 in Detroit.
The Board of Regents made on May 12, 2022. It is official!
Early Tenure & Promoted to Associate Professor + Awarded Mithun Program Fellow in Advertising!
Moving to the other side of the pond by myself was the scariest thing I’ve done, but no regrets and thankful for all the support of friends & family, my wonderful colleagues, and academic family!
Promoted with the fabulous 5: https://hsjmc.umn.edu/news/2022-05-12-hubbard-school-announces-promotion-five-faculty-members
Our article ‘Challenges and Future Directions of Computational Advertising Measurement Systems’ published in Journal of Advertising was nominated as best article published in that journal in 2020. The winner was announced at the annual conference of the American Academy of Advertising 2021 (virtual conference).
You can read the article here (open access).
Claire Segijn 