Ever wonder how all those screens affect the way you process information? In this episode, Julija talks with Dr. Claire Segijn about her research on multitasking, multiscreening, and advertising. Learn how to optimize your information processing or how companies are using our automatic responses to make sure we’re seeing their products!
In my talk at the virtual Convergence Summit, I will discuss the potential of synced advertising, a relatively new personalization strategy across media in real time.
Check out the teaser: https://youtu.be/Bg80j2iUK5c
Hope to see you at the Convergence Summit on August 13!
Our article “Advertising in a media multitasking era: Considerations and future directions.” published in Journal of Advertising was runner-up for the Article of the Year 2019 published in this journal. The winner was announced at the annual conference of the American Academy of Advertising 2020 (virtual conference).
A link to the nominated article is presented here.
Very proud that the meta-analysis co-authored by Martin Eisend was recognized with this year’s John E. Hunter Meta-Analysis Award of the Information Systems Division of the International Communication Association.
You can read the awarded meta-analysis here.
Although the annual conference if the European Advertising Academy (ICORIA) is cancelled this year due to Corona, the research grant competition proceeded. This was the first year they had this grant opportunity.
Joanna Strycharz, University of Amsterdam, and I are honored to be among the first ever recipients of this grant.
We are very excited to move this project on synced advertising and corporate surveillance forward. Thank you European Advertising Academy!