Interview: Hooked on science podcast

Ever wonder how all those screens affect the way you process information? In this episode, Julija talks with Dr. Claire Segijn about her research on multitasking, multiscreening, and advertising. Learn how to optimize your information processing or how companies are using our automatic responses to make sure we’re seeing their products!

Listen here.

Talk: How to attract the attention of the multitasking consumer?

In my talk at the virtual Convergence Summit, I will discuss the potential of synced advertising, a relatively new personalization strategy across media in real time.

Check out the teaser: https://youtu.be/Bg80j2iUK5c

More info: https://summit.iabcmn.com/team/claire-segijn-ph-d/

Hope to see you at the Convergence Summit on August 13!

News: EAA Research Grant

Although the annual conference if the European Advertising Academy (ICORIA) is cancelled this year due to Corona, the research grant competition proceeded. This was the first year they had this grant opportunity.

Joanna Strycharz, University of Amsterdam, and I are honored to be among the first ever recipients of this grant.
We are very excited to move this project on synced advertising and corporate surveillance forward. Thank you European Advertising Academy!