Early tenure & promoted to associate professor

The Board of Regents made on May 12, 2022. It is official!

Early Tenure & Promoted to Associate Professor + Awarded Mithun Program Fellow in Advertising!

Moving to the other side of the pond by myself was the scariest thing I’ve done, but no regrets and thankful for all the support of friends & family, my wonderful colleagues, and academic family!

Promoted with the fabulous 5: https://hsjmc.umn.edu/news/2022-05-12-hubbard-school-announces-promotion-five-faculty-members

AEF Visiting Professor Program

I had the pleasure of being part of the ANA Educational Foundation visiting professor program for the past two weeks. It was an amazing experience in which I learned so much about the advertising and media industry and bring that knowledge back with me to the classroom and integrate it in my research!

The first week consisted of the immersion in which we visited different agencies in New York City, NY. With 30+ professors we had the opportunity to get insights from Ogilvy, Momentum Worldwide, Facebook, McCann, R/GA Wavemaker, and IBM!

The second week, I had the chance to stay at Spark Foundry for a week. I want to thank them for the excellent hosting, Taslima Parvin for putting an amazing schedule together for me, and everyone who I spoke to for an hour (!) of your valuable time. Finally, I had the honor of presenting my research on synced advertising and the multitasking consumer.

I want to thank all the other professors in the program who definitely contributed to making this the best experience! I hope we will stay in touch. Last but definitely not least, I want to thank Sharon Hudson, this experience was simply not possible if it wasn’t for you!

I would highly recommend professors in marketing, advertising, communications, or media to apply for next year!


AAA column: Reflecting the First Year as an Assistant Professor

This column was published in the Newsletter (Volume 13, No. 3) of the American Academy of Advertising in September 2018.

Summer 2018, I am looking back at my first year as an assistant professor at the University of Minnesota. In June 2017, I defended my dissertation in Amsterdam. After that, I moved overseas, to a new country, a new culture, and a new educational system. Looking back, I realize how much I have learned already in one year. I would like to share 4 insights because I believe that this information can be useful to junior scholars (on the job market) and to institutions that want to support junior scholars.

1. Create healthy habits early on
It is important to create healthy work habits to increase your productivity while maintaining a healthy work-life balance. Yes, that is possible. You can think of: writing at least for 30 minutes every weekday, making a strategic plan incl. SMART goals, having weekly calls with a small group of peers to build in accountability for research goals, and give yourself a treat every day. One way to learn those skills is through the Faculty Success Program of the NCFDD (highly recommended!).

2. Get to know the facilities of the institute
I learned that you don’t always have to do everything yourself. Sometimes universities have facilities that could support you with research, teaching and/or ICT. Your time is valuable and you can only spend it once. Therefore, getting to know the facilities of your institute and how they can support you, can advance your research/teaching and save you time.

3. Protecting junior scholars
I am very grateful that the Hubbard School of Journalism and Mass Communication is protecting their junior scholars. I am realizing that this is not standard, but it can make a world of a difference and help junior scholars build their career. Things you can think of – and discuss when applying for a job – are: course releases, no service in the first semester/year, a mentor program, teaching established classes, and limiting the amount of preps.

4. Give yourself time to get adjusted
Most of all, I want to say give yourself the time to get adjusted. Don’t pressure yourself too much. After all, it is a marathon, not a sprint. For example, you don’t necessarily have to collect data the first semester but focus on publishing your dissertation, working on a literature review, or collaborating with others instead. Work with what you already have while you get settled into your new environment.


Original column: