In Fall 2019, I founded the Research in Strategic Communication (RiSC) lab group together with Dr. Hyejoon Rim.

The research in strategic communication lab group is focused on (quantitative) research methods to study questions in advertising and PR research. The research group include HSJMC faculty and graduate students. By discussing issues related to methodology, measurement, stimulus, or survey design, the lab members have the opportunity to receive feedback on ongoing projects and to learn from each other’s projects.

Follow our group and the work by our members on Twitter.