Publications


Journal Articles | Book Chapters | Professional Presentations | Professional Publications


Journal Articles

*Segijn, C. M., *Strycharz, J., Riegelman, A. & Hennesy, C. (In press). A literature review of personalization transparency and control: Introducing the Transparency-Awareness-Control Framework. Media and Communication. [open access]
*First two authors contributed equally

Segijn, C. M., Voorveld, H. A. M., & Vakeel, K. A. (2021). The role of ad sequence and privacy concerns in personalized advertising: An eye-tracking study into synced advertising. Journal of Advertising. DOI:10.1080/00913367.2020.1870586 [open access; link]

Segijn, C. M. & Voorveld, H. A. M. (2021). A first step in unraveling synced advertising effectiveness. International Journal of Advertising, 40 (1). doi: 10.1080/02650487.2020.1778279 [link]

Segijn, C. M., & van Ooijen, I. (2020). Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioral advertising and synced advertising. Journal of Marketing Communications. Online First. Doi: 10.1080/13527266.2020.1857297 [open access; link]

Kanihan, S. F., Meirick, P. C., & Segijn, C. M. (2020). Thinking, knowing, or thinking you know: The relationship between multiscreening and political learning. Journalism & Mass Communication Quarterly. Doi: 10.1177/1077699020960066 [link]

*Yun, J. T., *Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A. & Shankar, V. (2020). Challenges and future directions of computational advertising measurement systems. Journal of Advertising. Doi: 10.1080/00913367.2020.1795757 [open access; link]
*First two authors contributed equally

Segijn, C. M. & van Ooijen, I. (2020). Perceptions of techniques used to personalize messages across media in real time. Cyberpsychology, Behavior, and Social Networking, 23 (5), 329-337. doi: 10.1089/cyber.2019.0682 [link]

Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2020). Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. Journal of Broadcasting & Electronic Media, 64 (1), 41-61. doi: 10.1080/08838151.2020.1718962 [link]

Segijn, C. M., Maslowska, E. H., Araujo, T., & Viswanathan V. (2019). Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content. Internet Research, 30 (2), 381-401. doi: 10.1108/INTR-08-2018-0389 [link]

Segijn, C. M. & Eisend, M. (2019). A meta-analysis into multiscreening and advertising effectiveness: Direct effects, moderators, and underlying mechanisms. Journal of Advertising, 48 (3), 313-332. doi: 10.1080/00913367.2019.1604009 [link]
*Awarded with the John E. Hunter Meta-analysis award

Segijn, C. M. (2019). A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions. Annals of the International Communication Association, 43 (1), 58-77. doi: 10.1080/23808985.2019.1576020 [link]

Segijn, C. M., Xiong, S. & Duff, B. R. L. (2019). Manipulating and measuring media multitasking: Implications of previous research and guidelines for future research. Communication Methods & Measures, 13 (2), 83-101. doi: 10.1080/19312458.2018.1555797 [link]

Duff, B. R. L & Segijn, C. M. (2019). Advertising in a media multitasking era: Considerations and future directions. Journal of Advertising, 48 (1), pp. 27-37. doi: 10.1080/00913367.2019.1585306 [link]
*Runner up best article published in Journal of Advertising in 2019

Maslowska, E. H., Segijn, C. M., Vakeel, K. A. & Viswanathan, V. (2019). How consumers attend to online reviews. An eye-tracking and network approach. International Journal of Advertising, 39 (2), 282-306. 10.1080/02650487.2019.1617651 [open access; link]

Segijn, C. M. & Kononova, A. (2018). Examining audience, media, and cultural factors as predictors of multiscreen use: A comparative study of the Netherlands and the United States. International Journal of Communication, 12, 4708-4730. [Open access; link]

Segijn, C. M. (2017). Alledaags multiscreening. Hoe informatieverwerking en reclame-effectiviteit wordt beïnvloed door het gebruik van meerdere schermen tegelijkertijd [Everyday multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectiveness]. Tijdschrift voor Communicatiewetenschap, 45 (4), 267-285. [link]

Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. Journal of Advertising, 46 (4), 455-472. doi: 10.1080/00913367.2017.1372233 [link]
*Nominated for best article published in Journal of Advertising in 2017

Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2017). Insight into everyday media use with multiple screens. International Journal of Advertising, 36 (5), 779-797. doi: 10.1080/02650487.2017.1348042 [Open access; link]

Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2017). The battle of the screens: Unraveling attention allocation and memory effects when multiscreening. Human Communication Research, 43 (2), 295-314. doi: 10.1111/hcre.12106 [link]

Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The underlying mechanisms of multiscreening effects. Journal of Advertising, 45 (4), 391-402. doi: 10.1080/00913367.2016.1172386 [Open access; link]

Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication, 8, 2755-2777. [open access; link]

Segijn, C. M., Bartholomé, A. A. J., Pennekamp, S. F., & Timmers, M. (2014). De afbeelding van statusverschillen in sekse en etniciteit in Nederlandse non-fictie programma’s [The portrayal of status differences in gender and ethnicity in Dutch non-fiction television]. Tijdschrift voor Communicatiewetenschap, 42, 305-320. doi: 10.5553/TCW/138469302014042003008 [link]

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Book Chapters

Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Žabkar & M. Eisend (Eds). Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212).Wiesbaden, Germany: Springer-Gabler. [link]

Segijn, C. M. (2016). Second screen advertising: A typology of multiscreening. In P. De Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp 77-96). Bingley: Emerald Books. [link]

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Professional Presentations

I have delivered 35+ invited or competitively-selected presentations at events, national and international conferences, including but not limited to, the conferences of the International Communication Association (ICA), American Academy of Advertising (AAA), European Advertising Association (EAA; ICORIA), and the Association for Education in Journalism and Mass Communication (AEJMC).

A selection of invited talks:

  • Convergence Summit, International Association of Business Communication (August, 2020). “Synced Advertising: Capturing the attention of multitasking consumers.”
  • Spark Foundry, Publicis Media (June, 2019). “Synced Advertising: the multitasking consumer from challenge to asset”.
  • Surround Sound Summit (April, 2018). Invited to be on a panel organized by iHeartMedia to talk about my research into media multitasking and advertising effectiveness. Minneapolis, MN.
  • SWOCC symposium (June 2017). “Multiscreening en reclamewerking”. [Multiscreening and advertising effectiveness]. Amsterdam, the Netherlands. SWOCC is the Organization for Scientific Research in Business Communication.
  • Michigan State University (October 2015). “Multiscreening and advertising. Thank you for (not) paying attention”. East Lansing, MI.

A selection of conference presentations:

Segijn, C. M. & Kim, E. (2020, August). Am I being watched? The role of perceived
surveillance and privacy cynicism in synced advertising effects. The annual conference of the
Association for Education in Journalism and Mass Communications, virtual conference. [First place special topics paper award, ad division]

Segijn, C. M., Voorveld, H. A. M., & Vakeel, K. A (2019, June). An eye-tracking study into synced advertising: the importance of ad sequence. Paper presented at the International Conference on Research in Advertising, Krems, Austria. [Nominated for best paper award]

Segijn, C. M., Xiong, S., & Duff, B. R. L (2018, May). Manipulating and measuring media multitasking. Implications of previous research and guidelines for future research. Paper submitted at the International Communication Association, Prague, Czech Republic.

Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017, May). Multiscreening and advertising effectiveness. The moderating role of task relevance. Paper submitted at the International Communication Association Conference, San Diego, CA. [Winner of promising student paper award]

Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016, March). Consumers’ multiscreening viewing behavior, reporting, and effects: An eye-tracking study. In T. Reichert (Ed.), Proceedings of the 2016 Conference of the American Academy of Advertising (p. 107). [Winner of best student paper award]

Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015, March). Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening. In M. R. Nelson (Ed.), Proceedings of the 2015 Conference of the American Academy of Advertising (p. 114). [Winner of best student paper award]

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Professional Publications

I published +15 professional publications, such as columns or blogs. I believe that this is an important tool to communicate scientific knowledge to a broader audience (see link for more on this).

A selection of professional publications:

Segijn, C. M. (2021, February). Synced Advertising: Wat consumenten ervan vinden dat hun telefoon meeluistert. [Synced advertising: Consumers’ opinion of their phone listening.] [blog post]. Available at https://www.swocc.nl/kennisbank-item/synced-advertising-wat-consumenten-ervan-vinden-dat-hun-telefoon-meeluistert/

Segijn, C. M. (2020, January). Tips voor het bereiken van de multitaskende consument [Tips on how to reach the multitasking consumer] [blog post]. Available at https://www.swocc.nl/ kennisbank-item/ tips-voor-het-bereiken-van-de-multitaskende-consument/

Segijn, C. M. (2019, March). Reclame personaliseren op basis van mediagebruik. [Personalization of advertising based on media usage][blog post].

Segijn, C. M. (2018, September). American Academy of Advertising column – Reflecting the first year as an assistant professor [column]. Available at: https://clairesegijn.com/2018/09/04/aaa-column-reflecting-the-first-year-as-an-assistant-professor/

Segijn, C. M. (2018). Zo leidt multiscreening tot betere merkeffectiviteit. [How multiscreening could improve advertising effectiveness] [blog post].

Segijn, C. M. (2017). De strijd om aandacht. Hoe je boodschap de multiscreenende consument toch kan bereiken. [The battle for attention. How you can still reach the multiscreenig consumer.] Tekstblad, 16-19.

Segijn, C. M. (2017). Volle aandacht ver te zoeken [Full attention is scarce]. Marketing Rendement, 12, 7-8.

Segijn, C. M. (2016, June). Zijn twitterende kijkers funest voor reclame-impact? [Are tweeting viewers disastrous for advertising effectiveness?] [blog post].

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