---

Research Experience | Professional Experience | Education

---

Publications | Research Projects | Teaching | Awards & Grants

---

Research Experience

Associate Professor of Advertising (Fall 2022 – current)*
Hubbard School of Journalism and Mass Communication
College of Liberal Arts
University of Minnesota – Twin Cities
*Received early tenure in 2022

Mithun Program Fellow in Advertising (2022 – current)
Hubbard School of Journalism and Mass Communication
College of Liberal Arts
University of Minnesota – Twin Cities

Assistant Professor of Advertising (Aug 2017 -2022)
Hubbard School of Journalism and Mass Communication
College of Liberal Arts
University of Minnesota – Twin Cities

Assistant Professor (2017 Feb – Aug)
Amsterdam School of Communication Research, ASCoR
Department of Communication Science
University of Amsterdam, the Netherlands

PhD Candidate (2014-2017)
Amsterdam School of Communication Research, ASCoR
Department of Communication Science
University of Amsterdam, the Netherlands

Visiting Scholar (2015, October)
Michigan State University
College of Communication Arts & Sciences
Department of Advertising + Public Relations

Visiting Scholar (2015, Aug – Oct)
Ohio State University
School of Communication

Summer School (2015, July)
University of Oxford
League of European Research Universities (LERU)
Topic: knowledge exchange

Research Assistant (2010-2014)
Prof. Edith Smit & Dr. Hilde Voorveld (2013-2014)
Prof. Claes de Vreese (2012-2014)
The Netherlands Public Broadcasting (2010-2012)

 

top

Professional Experience

Associate editor
Journal of Current Issues and Research in Advertising (September 2022 – current)

Editorial Review Board
Journal of Advertising (June 2020 – current)
Journal of Interactive Advertising (November 2020 – current)
International Journal of Advertising (December 2020 – current)
Journal of Current Issues and Research in Advertising (May 2021 – current)

Executive Committee Member (August 2020 – current)
Graduate Student Chair (August 2020 – current)
Ad division, Association for Education in Journalism and Mass Communication

Research Committee member (March 2022 – current)
American Academy of Advertising

Global and Multicultural Committee member (March 2018 – 2022)
Member (March 2018 – 2022)
Chair (March 2019 – March 2021)
American Academy of Advertising

Diversity and Inclusion Ad Hoc Committee (2021)
American Academy of Advertising

AEF Fellow (June 2019)
Spark Foundry, New York, NY

PhD Representative (2015 – 2016)
Amsterdam School of Communication Research, ASCoR
University of Amsterdam, the Netherlands

Lecturer (2012-2014)
Department of Communication
University of Amsterdam, the Netherlands

Junior Research Manager (2012-2013)
Amsterdam School of Communication Research, ASCoR
University of Amsterdam, the Netherlands

 

top

Education

Ph.D. (2014-2017)
Amsterdam School of Communication Research, ASCoR
University of Amsterdam, the Netherlands
Dissertation: Everyday Multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectiveness.
Supervisors: Prof. Edith G. Smit & Dr. Hilde A. M. Voorveld

MSc (2010 – 2012)
Research Master in Communication Science
University of Amsterdam, the Netherlands
Cum laude (with honors)

BSc (2007-2010)
Communication Science
University of Amsterdam

top

Photo: Ljilja Suvajdžić.