Research Experience | Professional Experience | Education
Publications | Research Projects | Teaching | Awards & Grants
Research Experience
Associate Professor of Advertising (July 2022 – current)*
Hubbard School of Journalism and Mass Communication
College of Liberal Arts
University of Minnesota – Twin Cities
*Received early tenure in 2022
Mithun Program Fellow in Advertising (2022 – current)
Hubbard School of Journalism and Mass Communication
College of Liberal Arts
University of Minnesota – Twin Cities
Assistant Professor of Advertising (Aug 2017 -2022)
Hubbard School of Journalism and Mass Communication
College of Liberal Arts
University of Minnesota – Twin Cities
Assistant Professor (2017 Feb – Aug)
Amsterdam School of Communication Research, ASCoR
Department of Communication Science
University of Amsterdam, the Netherlands
PhD Candidate (2014-2017)
Amsterdam School of Communication Research, ASCoR
Department of Communication Science
University of Amsterdam, the Netherlands
Visiting Scholar (2015, October)
Michigan State University
College of Communication Arts & Sciences
Department of Advertising + Public Relations
Visiting Scholar (2015, Aug – Oct)
Ohio State University
School of Communication
Summer School (2015, July)
University of Oxford
League of European Research Universities (LERU)
Topic: knowledge exchange
Research Assistant (2010-2014)
Prof. Edith Smit & Dr. Hilde Voorveld (2013-2014)
Prof. Claes de Vreese (2012-2014)
The Netherlands Public Broadcasting (2010-2012)
Professional Experience
Editorial Review Board
Journal of Advertising (June 2020 – current)
Journal of Interactive Advertising (November 2020 – current)
International Journal of Advertising (December 2020 – current)
Journal of Current Issues and Research in Advertising (May 2021 – current)
Executive Committee Member (August 2020 – current)
Graduate Student Chair (August 2020 – current)
Ad division, Association for Education in Journalism and Mass Communication
Research Committee member (March 2022 – current)
American Academy of Advertising
Global and Multicultural Committee member (March 2018 – 2022)
Member (March 2018 – 2022)
Chair (March 2019 – March 2021)
American Academy of Advertising
Diversity and Inclusion Ad Hoc Committee (2021)
American Academy of Advertising
AEF Fellow (June 2019)
Spark Foundry, New York, NY
PhD Representative (2015 – 2016)
Amsterdam School of Communication Research, ASCoR
University of Amsterdam, the Netherlands
Lecturer (2012-2014)
Department of Communication
University of Amsterdam, the Netherlands
Junior Research Manager (2012-2013)
Amsterdam School of Communication Research, ASCoR
University of Amsterdam, the Netherlands
Education
Ph.D. (2014-2017)
Amsterdam School of Communication Research, ASCoR
University of Amsterdam, the Netherlands
Dissertation: Everyday Multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectiveness.
Supervisors: Prof. Edith G. Smit & Dr. Hilde A. M. Voorveld
MSc (2010 – 2012)
Research Master in Communication Science
University of Amsterdam, the Netherlands
Cum laude (with honors)
BSc (2007-2010)
Communication Science
University of Amsterdam
Photo: Ljilja Suvajdžić.