Honored that two of my articles have been selected as the *most influential* #advertising articles of 2021✨
The first article is on ad sequence and #privacy concerns in #syncedadvertising published in Journal of Advertising with Hilde Voorveld & Khadija Ali Vakeel.
Read here: https://doi.org/10.1080/00913367.2020.1870586
The second article is an #eyetracking study to #socialmedia ads published in Journal of Interactive Advertising that I co-authored with Ewa Masłowska & Jakob Ohme.
Read here: https://doi.org/10.1080/15252019.2021.1997675
“These articles were selected by the editors of journals of the American Academy of Advertising as the most influential articles in 2021.”
Full list of most influential articles can be found here: https://www.tandfonline.com/journals/ujoa20/collections/AAA-Most-Influential-Articles-2021