March 2020, I was recognized with the Mary Alice Shaver Promising Professor Award of the American Academy of Advertising.

The Mary Alice Shaver Promising Professor Award honors a junior faculty member who has demonstrated excellence and innovation in advertising teaching and research. The award is given to full-time faculty who have taught no more than four years and who are members of the American Academy of Advertising.

I want to thank the selection committee led by Jef Richards, Jisu Huh for believing in me and nominating me for this award, Edith Smit and Hilde Voorveld for being amazing advisers, and Brittany Duff for all your advice on research and how to survive Minnesota winters. In addition, I would like to thank all my co-authors, colleagues at Hubbard School of Journalism and Mass Communication – University of Minnesota, and all (AAA) friends & family for your support! It’s truly a team effort!