Article in Marketing Rendement

My article about multiscreening was published in the December issue of Marketing Rendement, a Dutch professional journal for marketers. In the article “Volle aandacht ver te zoeken” [Full attention is scarce], I explain what marketers can do to improve attention and advertising effectiveness for their messages in the current multiscreening world.

You can read the article here [Dutch]: Marketing Rendement artikel

*I received permission to share the article

 

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