Is the TV still the first screen?

Nowadays, people have a lot of additional screens that can be used simultaneously while watching TV, such as a smartphone, tablet or laptop. These devices are called ‘second screen devices,’ devices that are connected to the internet which you can use to play along with the TV content. However, the question arises whether these second screen devices are still the ‘second screen’ in terms of attention? And how does this affect people’s memory of the content on both screens? [Continue reading]

Source: Communicating Communication

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