Welcome!

I am a media effects scholar. My research focuses on the effects of using multiple media simultaneously (multiscreening and synced advertising) on information processing and message effectiveness. A bibliometric study published in 2021 identified me as the no. 1 contributing author to the media multitasking literature. In 2020, I was granted the Mary Alice Shaver Promising Professor award of the American Academy of Advertising.

I am an Assistant Professor of Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota – Twin Cities. My work has appeared in Journal of Advertising, International Journal of Advertising, Communication Methods & Measures, Human Communication Research, Internet Research, Journal of Broadcasting & Electronic Media, Cyberpsychology, Behavior, & Social Networking, Journalism & Mass Communication Quarterly, and Journal of Marketing Communications among others. I make use of different methods (e.g., experiments, surveys, media diaries, content analyses, meta-analyses, eye-tracking). I have experience with both the fixed eye-tracker and the mobile eye-tracker (glasses).

My work has been honored with numerous awards and grants of the American Academy of Advertising (AAA), the Association for Education in Journalism and Mass Communication (AEJMC), the European Advertising Academy (EAA), and the International Communication Association (ICA). In 2017 and 2018, I received the Baschwitz article of the year award for young researchers for the best article published by a young scholar in the preceding year.

In June 2017, I received my Ph.D. at the University of Amsterdam, Amsterdam School of Communication Research and successfully defended my doctoral dissertation on ‘Everyday Multiscreening’, which was awarded with the Annie Lang Dissertation Award of the information systems division of the International Communication Association in May 2018 and the Biennial Best Dissertation Award for the Mobile Communication Interest Group in May 2019.

On this website, you can learn more about my curriculum vitae, teaching, research projects, publications, honors/awards, and media appearances & news.

Highlighted Research

Access article here (open access). More on synced advertising here.