I am an Assistant Professor of Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota – Twin Cities. My research focuses on the intended and unintended (e.g., privacy, perceived surveillance) effects of using multiple media simultaneously (multiscreening and synced advertising) on information processing and message effectiveness. 

In 2020, I was granted the Mary Alice Shaver Promising Professor award of the American Academy of Advertising and I was named an emerging scholar for AEJMC. A bibliometric study published in 2021 identified me as the no. 1 contributing author to the media multitasking literature. I also received prestigious recognition from the International Communication Association for my dissertation and meta-analysis on multiscreening, as well as other awards and recognitions.

I published 25+ articles in top-tier advertising and communication journals, such as Journal of Advertising, International Journal of Advertising, Communication Methods & Measures, Communication Research, Human Communication Research, Internet Research, Journal of Broadcasting & Electronic Media, Cyberpsychology, Behavior, & Social Networking, Journalism & Mass Communication Quarterly, and Journal of Marketing Communications among others. I make use of different methods (e.g., experiments, surveys, media diaries, content analyses, meta-analyses, eye-tracking). I have experience with both the fixed eye-tracker and the mobile eye-tracker (glasses). 

I am also the founder of the Research in Strategic Communication (RiSC) Lab Group.

On this website, you can learn more about my curriculum vitae, teaching, research projects, publications, honors/awards, and media appearances & news.

Highlighted News

[December 2021] Our article on computational advertising metrics is listed as one of the 2020 most influential advertising articles (read more).

Highlighted Research


Article: A literature review of personalization transparency and control [open access].