Welcome!

I am an Associate Professor of Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota – Twin Cities, and Mithun Program Fellow in Advertising. My research focuses on the intended and unintended effects of using multiple media simultaneously (multiscreening and synced advertising). I study how media multitasking affects information processing and advertising effectiveness, as well as privacy concerns and ethical ramifications of synced advertising and other forms of corporate surveillance.

In 2020, I was granted the prestigious Mary Alice Shaver Promising Professor award of the American Academy of Advertising and I was named an emerging scholar for AEJMC. A bibliometric study published in 2021 identified me as the no. 1 contributing author to the media multitasking literature. I also received recognition from the International Communication Association for my dissertation and meta-analysis on multiscreening, as well as other awards and recognitions. I received early tenure and promotion to associate professor in Spring 2022.

I published 30+ book chapters and articles in top-tier advertising and communication journals, such as Journal of Advertising, International Journal of Advertising, Communication Methods & Measures, Communication Research, Human Communication Research, Internet Research, Journal of Broadcasting & Electronic Media, Cyberpsychology, Behavior, & Social Networking, Journalism & Mass Communication Quarterly, Journal of Marketing Communications and Journal of Interactive Advertising among others. I make use of different methods (e.g., experiments, surveys, media diaries, content analyses, meta-analyses, eye-tracking). I have experience with both the fixed eye-tracker and the mobile eye-tracker (glasses). 

I am also the founder of the Research in Strategic Communication (RiSC) Lab Group.

On this website, you can learn more about my curriculum vitae, teaching, research projects, publications, honors/awards, and media appearances & news.

Also follow my work on:

Top 3 cited works

  1. The underlying mechanisms of multiscreening effects
  2. Investigating the prevalence and predictors of media multitasking across countries
  3. The battle of the screens: Unraveling attention allocation and memory effects when multiscreening

Source: Google Scholar

Highlighted Research

Article: The future of dataveillance in advertising theory and practice [open access].